The CAPSULE collaboration project “Tainan Josh × KGI Bank – WBC Qualifier Livestream” has been awarded the Gold Award for Best Influencer Creative in the Influencer Marketing category.
By deeply understanding baseball fan culture, livestream dynamics, and brand objectives, CAPSULE helped KGI Bank break out of the typical financial brand bubble and deliver a breakthrough event marketing campaign. At the peak of national attention during the WBC (Taiwan vs. Spain), CAPSULE partnered with top baseball creator “Tainan Josh,” using his iconic “reverse predictor” meme as the creative anchor. Product integration became not an advertisement, but a highly anticipated part of the livestream experience.
The collaboration reframed the key benefit of the “KGI Dual-Currency Mileage Card”—NT$18 earns 1 mile—into a message fans could instantly relate to:
“Earn miles now, fly to Japan next year, and cheer for Team Taiwan in person.”
This emotional context made the financial product resonate authentically with baseball fans.