CAPSULE has successfully facilitated a cross-border partnership between Cover Corporation, the leading VTuber agency, and German premium beverage brand UWU. This collaboration marks a major step in COVER’s expansion into the European market. UWU, specializing in drinks inspired by anime and pop culture, has launched three themed beverages featuring popular hololive English talents: Takanashi Kiara, Cecilia Immergreen, and Raora Panthera.
The collaboration introduces three exclusive flavors: Kiara’s "Sparkling Star," Cecilia’s "Sparkling Apple," and Raora’s "Sparkling Cherry." All products are 100% vegan and enriched with vitamins, offering fans a healthy way to support their favorite talents. Designed by the artist Nessie, the digital-printed aluminum cans are BPA-free and plastic-free, aligning with the EU’s environmental sustainability goals.
To create a unique experience, artist Septoleaf has designed exclusive outfits for the three talents. In addition to the beverages, the collection includes group acrylic stands and keychains. During the pre-order period, customers who purchase drinks can gain access to purchase limited-edition individual stands and collectible cards.
Scaling Global IP Value with CAPSULE
Marking a significant European partnership for hololive English, CAPSULE managed the entire process—from initial proposals and brand scouting to design supervision and marketing execution.
CAPSULE is dedicated to maximizing the global potential of IPs and brands through international collaborations. We will continue to bridge the gap between world-class IPs and their global fans, ensuring these beloved works spread their influence beyond borders.
For more information on the hololive English x UWU Drinks collaboration, please visit the official website: https://www.drinkuwu.com
Enterprises interested in expanding into Asian or international markets are welcome to contact us: https://contentmarketing-en.capsuleinc.co/contact-us