Capsule Japan Inc. (Head Office: Fukuoka City; Representative Director: Shusei Hanibuchi) and its Taiwan subsidiary, Capsule Co., Ltd. (Head Office: Songshan District, Taipei City; hereinafter collectively referred to as “CAPSULE”), organized the large-scale exhibition “NIJISANJI FES Exhibition in Taipei (NIJISANJI FES 展 in Taipei)” for the VTuber group “NIJISANJI,” in collaboration with Sony Music Solutions Inc.
This event was held as the Taiwan edition of the official exhibition event “NIJISANJI FES Exhibition,” which was highly successful in Japan. CAPSULE established the on-site operational framework and carried out localization based on the original exhibition, marking the event’s first-ever overseas expansion.
Localized Expansion of a Popular Japan-Originated Event into the Taiwan Market
A part of the exhibition that received strong support in Japan was transported and recreated in Taiwan. While maintaining the atmosphere of the Japan FES, the event was delivered to fans in Taiwan.
■ Costume Exhibits
Masks featured in the hero show that attracted significant attention at “NIJISANJI FES 2025”
The costume worn at “Fuwa Minato 1st LIVE ‘Cheers with you’,” held in December 2024
■ Message Boards and Livers’ Signatures
■ Development of Taiwan-Exclusive Content
In addition to recreating the exhibition from Japan, the event also implemented exclusive initiatives for the Taiwan market.
- Distribution of Taiwan-exclusive perks
- Sales of Taiwan-exclusive merchandise
- Exclusive food menu
Taiwan-exclusive merchandise sold out during the exhibition, generating an enthusiastic response.
By maintaining the experiential value of the Japan FES while combining locally exclusive added value, the event further heightened the enthusiasm of fans in Taiwan.
Source:
https://x.com/nijifes_extw/status/2005941946406047863?s=20https://x.com/nijifes_extw/status/1997244625111687173?s=20
■ Transforming a Japanese event into one that is also loved overseas
In recent years, Japanese IP and anime have continued to strengthen their presence in overseas markets. Alongside this trend, demand has grown for bringing events held in Japan to overseas audiences.
“NIJISANJI FES Exhibition in Taipei” achieved successful overseas expansion by combining content that gained support in Japan with operational design and exclusive initiatives optimized for the Taiwan market.
CAPSULE provides comprehensive support for the overseas expansion of Japanese IP events, from planning and design to local operations and promotional collaboration. Please feel free to contact us to explore your overseas development with us.