CAPSULE Partners with Influencer "Frennicha" to capture the attention of Thai travelers
Commissioned by the Taitung County Government, CAPSULE supported a project to attract more Thai tourists to Taitung, located in southeastern Taiwan. Aimed at travelers aged 30–50, the campaign showcased Taitung’s breathtaking landscapes, rich culture, and culinary delights through engaging video content. To maximize resonance, CAPSULE collaborated with Frennicha, a top Thai creator, bringing local appeal directly to the target audience.
Challenges for Taitung County
Although the number of Thai tourists visiting Taiwan has been increasing in recent years, most trips remain concentrated in Taipei and other major cities. The Taitung County Government aimed to highlight the region’s stunning landscapes and unique cultural experiences to draw more Thai visitors.
CAPSULE's Solution
To reach Thailand’s travel-loving audience, CAPSULE partnered with Frennicha, a creator well-versed in Thai youth culture and lifestyle.
Through Frennicha’s perspective, the video introduced Taitung’s breathtaking scenery, diverse food culture, and distinctive local experiences. The immersive storytelling successfully inspired Thai viewers to say, “I want to travel to Taitung!”
【Creator Profile】
- Frennicha: A popular travel creator with over 200,000 YouTube subscribers. Her travel videos consistently generate strong engagement, particularly among female audiences aged 20–40.
Viewer Reactions
The released video received numerous positive comments and significantly increased Thai interest in Taitung.
Selected Comments:
- "The vibe is so good! The scenery is beautiful, I want to go right away."
- "The ocean is so beautiful! The uncle in the video was so kind."
- "This video is so healing. The scenery is nice, I feel like I could live here."
- "The park was great! The atmosphere was fantastic."
For Inbound Tourism Promotion, Choose CAPSULE
CAPSULE has a strong influencer network across Japan, Taiwan, Thailand, and South Korea, with proven success in cross-border marketing and inbound tourism projects.
We help municipalities and brands showcase local attractions directly to overseas fans, creating content that resonates with each country’s culture. Whether your goal is to boost brand recognition abroad or attract more foreign visitors, CAPSULE delivers effective, impactful strategies tailored to your audience.