As Google's official strategic partner in Taiwan, CAPSULE, together with Google and digital advertising expert SyCreation, hosted the summit "Creator2Cart” last week. The event brought together brands and agency clients, and offered exclusive promotions for attendees, enabling brands to enhance marketing conversions at a low cost through the new "Creator+" advertising solution.
The summit featured a wealth of insights from CAPSULE Taiwan CEO Lexi Shih, Marketing and Creator Business Vice President Sam Chen, Google Account Manager Christine, and SyCreation Business Lead Steven. They collectively decoded the latest marketing strategies for clients, providing firsthand industry trends.
Below are highlights from the summit regarding the trend of VTuber brand collaborations and the latest "Creator+" ads solution. If your brand or clients are interested in t, please feel free to reach out to us through CAPSULE official website!
Riding the Wave of VTuber Trend Among Gen Z: How Brands Can Collaborate With Them
As a partner of two of the world's largest VTuber agencies in Taiwan, Lexi shared experiences from hosting multiple events with. She uncovered the powerful mobilization and purchasing power of VTuber fans, citing the recent Cheer UP Run that attracted over a thousand fans and garnered extensive media coverage, creating additional exposure. Furthermore, Lexi led clients to understand "how brands should collaborate with VTubers" and the substantial benefits it brings, sharing numerous creative and innovative brand case studies that sparked discussions on the commercial possibilities with many clients on-site.
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hololive Cheer UP Run hosted by CAPSULE attracted thousands of people to join in
Introducing the New Creator+ Advertising Solution “Creator+”
Addressing the fragmented attention of traffic and the declining attention of the Gen Z demographic, who heavily rely on creators' experiential shares, CAPSULE has launched the new "Creator+" program for creator video material ads. This enables brands to create outstanding effects akin to celebrity endorsements through exclusive video material recorded by creators, achieving enhanced marketing conversions at minimal costs and boosting consumer trust in products.