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CAPSULE-EN

CAPSULE-EN

The Best Content Marketing Partner in Asia

As a leading content marketing partner in Asia, CAPSULE provides full-channel marketing strategies to help brands achieve their marketing goals through the use of creators, IPs, and media. >> Let’s see what can we do for you?

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Trusted by Brands all over the World

We have established long-term partnerships with hundreds of influencers across various platforms including YouTube, Instagram, and more. Also became the first creator agency to win the 4A Creative Award in 2021, and won DSA awards in 2023, bridging the gap between brands, creators, and consumers.

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Our Mission -

“ We empower unrevealed internet-driven creativity.”

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Our Service

CAPSULE offers business solutions for brands to enter the Asian market, including marketing strategies and increased exposure. We specialize in helping brands establish a strong presence in Asia through market analysis and customized solutions that cater to local culture and consumer demands.

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  • Influencers Marketing
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  • InteRed Data Analysis System
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  • Media Buy-In
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  • 200+ CAPSULE Partnered Creators
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  • Professional Photography Group

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Case Study

hololive production Cheer UP “Pop-Up Café” Opens in Los Angeleshololive production Cheer UP “Pop-Up Café” Opens in Los Angeles
hololive production Cheer UP “Pop-Up Café” Opens in Los Angeles
【Tourism Marketing】Popular Thai Creator Visits Taitung – CAPSULE Supports Taitung County Government in Promoting Immersive Travel【Tourism Marketing】Popular Thai Creator Visits Taitung – CAPSULE Supports Taitung County Government in Promoting Immersive Travel
【Tourism Marketing】Popular Thai Creator Visits Taitung – CAPSULE Supports Taitung County Government in Promoting Immersive Travel
CAPSULE and RHINOSHIELD Launch Second Collaboration with hololive production in JapanCAPSULE and RHINOSHIELD Launch Second Collaboration with hololive production in Japan
CAPSULE and RHINOSHIELD Launch Second Collaboration with hololive production in Japan
Luxiem Pajama Party Themed Café NIJISANJI EN × OU-EN CAFE Opens in Taipei and Kaohsiung Luxiem Pajama Party Themed Café NIJISANJI EN × OU-EN CAFE Opens in Taipei and Kaohsiung
Luxiem Pajama Party Themed Café NIJISANJI EN × OU-EN CAFE Opens in Taipei and Kaohsiung
CAPSULE Selected for “Fukuoka Growth Next HGP 2025” and Showcased at “NextRise 2025” to Deepen Presence in Japan and Korea and Expand the Asian IP EcosystemCAPSULE Selected for “Fukuoka Growth Next HGP 2025” and Showcased at “NextRise 2025” to Deepen Presence in Japan and Korea and Expand the Asian IP Ecosystem
CAPSULE Selected for “Fukuoka Growth Next HGP 2025” and Showcased at “NextRise 2025” to Deepen Presence in Japan and Korea and Expand the Asian IP Ecosystem
Esther Interview|From Wedding Host to Startup COO – A Career Journey Fueled by CuriosityEsther Interview|From Wedding Host to Startup COO – A Career Journey Fueled by Curiosity
Esther Interview|From Wedding Host to Startup COO – A Career Journey Fueled by Curiosity
DC Pop-Up Store Unites Iconic Heroes! Superman and Batman Merchandise Now at CAPSULE Pop-Up at Syntrend — Opening July 11!DC Pop-Up Store Unites Iconic Heroes! Superman and Batman Merchandise Now at CAPSULE Pop-Up at Syntrend — Opening July 11!
DC Pop-Up Store Unites Iconic Heroes! Superman and Batman Merchandise Now at CAPSULE Pop-Up at Syntrend — Opening July 11!
hololive production’s “Cheer UP” Event Comes to Los Angeles — Fun Run & Pop-Up Café Set for Fall 2025hololive production’s “Cheer UP” Event Comes to Los Angeles — Fun Run & Pop-Up Café Set for Fall 2025
hololive production’s “Cheer UP” Event Comes to Los Angeles — Fun Run & Pop-Up Café Set for Fall 2025
CAPSULE Receives Special Award at the 2025 Fukuoka Venture Market Awards — Strengthening the Bridge to Global ExpansionCAPSULE Receives Special Award at the 2025 Fukuoka Venture Market Awards — Strengthening the Bridge to Global Expansion
CAPSULE Receives Special Award at the 2025 Fukuoka Venture Market Awards — Strengthening the Bridge to Global Expansion
Yellow Storm Hits Taiwan This Summer! “Minions Run” On July 6th with Exclusive Merchandise Unveiled!”Yellow Storm Hits Taiwan This Summer! “Minions Run” On July 6th with Exclusive Merchandise Unveiled!”
Yellow Storm Hits Taiwan This Summer! “Minions Run” On July 6th with Exclusive Merchandise Unveiled!”
Great success for the first road running of hololive production in Taiwan! Attracted thousands of fans to join in the eventGreat success for the first road running of hololive production in Taiwan! Attracted thousands of fans to join in the event
Great success for the first road running of hololive production in Taiwan! Attracted thousands of fans to join in the event
Mori Calliope and Takanashi Kiara's hololive Meet in Thailand received high praise from fans. Check out the event highlights!Mori Calliope and Takanashi Kiara's hololive Meet in Thailand received high praise from fans. Check out the event highlights!
Mori Calliope and Takanashi Kiara's hololive Meet in Thailand received high praise from fans. Check out the event highlights!
hololive production x 2024 Taiwan Lantern Festival pop-up store! Limited edition lanterns, merchandise, desserts are releasedhololive production x 2024 Taiwan Lantern Festival pop-up store! Limited edition lanterns, merchandise, desserts are released
hololive production x 2024 Taiwan Lantern Festival pop-up store! Limited edition lanterns, merchandise, desserts are released
YouTuber AshanKouki with 3 million subscribers becomes Intel Taiwan Brand Ambassador! 300,000 views of ad video YouTuber AshanKouki with 3 million subscribers becomes Intel Taiwan Brand Ambassador! 300,000 views of ad video
YouTuber AshanKouki with 3 million subscribers becomes Intel Taiwan Brand Ambassador! 300,000 views of ad video
5 questions to get into what VTuber is! How can brands reach Gen Zs by collaborating with VTuber?5 questions to get into what VTuber is! How can brands reach Gen Zs by collaborating with VTuber?
5 questions to get into what VTuber is! How can brands reach Gen Zs by collaborating with VTuber?
CAPSULE Wins the Digital Singularity Awards "Best Experience Technology Application" with the "Lipton Tea Au Lait New Product Launch" caseCAPSULE Wins the Digital Singularity Awards "Best Experience Technology Application" with the "Lipton Tea Au Lait New Product Launch" case
CAPSULE Wins the Digital Singularity Awards "Best Experience Technology Application" with the "Lipton Tea Au Lait New Product Launch" case
CAPSULE won "2023 Best Creator Ecosystem Contribution"! CAPSULE and YouTube Launch " in YouTube Partner SummitCAPSULE won "2023 Best Creator Ecosystem Contribution"! CAPSULE and YouTube Launch " in YouTube Partner Summit
CAPSULE won "2023 Best Creator Ecosystem Contribution"! CAPSULE and YouTube Launch " in YouTube Partner Summit
CAPSULE debut at Taipei Game Show B2B Business Zone, engages with global partnersCAPSULE debut at Taipei Game Show B2B Business Zone, engages with global partners
CAPSULE debut at Taipei Game Show B2B Business Zone, engages with global partners
Monster Hunter Wilds × OU-EN CAFE : Pop-Up Hits Taipei! Reservations and Merchandise Pre-Orders Open March 2Monster Hunter Wilds × OU-EN CAFE : Pop-Up Hits Taipei! Reservations and Merchandise Pre-Orders Open March 2
Monster Hunter Wilds × OU-EN CAFE : Pop-Up Hits Taipei! Reservations and Merchandise Pre-Orders Open March 2

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CAPSULE TAIWAN 105 台北市松山區八德路三段34號15F
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CAPSULE JAPAN 〒810-0041 福岡県福岡市中央区大名2丁目6−11

Our Team

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埴渕修世(小哈)Hanibuchi Shusei

CEO / Founder

Graduated from Aichi University of Education. Studied abroad in London and Shanghai Jiaotong University. Fluent in Japanese, Chinese, and English for business use. Joined ADWAYS INC. in 2008. Started working for Adways China in 2009, participating in China marketing for Japanese and European and American companies. After Adways acquired a Taiwanese company in 2012, started managing the company and smartphone-related business as a director. Established CAPSULE in 2013.

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蘇美甄 Esther Su

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Chief Operating Officer / Head of Marketing
Professional wedding consultant and host, formerly worked as a marketing planner in the e-commerce platform and new media industry, deeply involved in content marketing. Joined CAPSULE as a Account Manager in 2016; promoted to Chief Operating Officer in 2021, leading the team in all aspects to expand business development and professions.
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施正容 Lexi Shih

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SVP / CAPSULE Taiwan CEO

Passionate about new challenges and changes, Lexi has diverse experience in marketing, business, Buddy (creator partners), operations, public relations, music, etc., and are good at communication and talent cultivation. Hope to assist next generation creators, IPs and brands develop diverse business models, and change the world through passion together!

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安柏軒 Amber An

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Chief Business Officer / SoNnector CEO

Deeply committed to digital media marketing, he has founded SoNnector Media in 2019 to help nearly 100 brands optimize social marketing through scientific data analysis, and match new creators with opportunities to collaborate with big brands, with more than 6,000 new creators collaborating with SoNnector Media in recent years. Now aiming to expand our business to the international market.

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羅培涵 Peihan Lo

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SVP/Content

Having experienced advertising and promotion work in public organizations and content editing in Korean new media, officially entered the field of video and new media marketing at CAPSULE. Peihan have been a main of the establishment of the creator department at CAPSULE, now responsible for exploring cooperation opportunities with various potential IPs around the world and expand overseas and international markets.

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米澤拓哉 Takuya Yonezawa

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VP / Corporate Planning

Formerly in charge of sales in the Kansai region at 3M Japan, also served as a local councillor in hometown; joined CAPSULE in 2018, responsible for content marketing business at the Shanghai subsidiary, now be liable for financial and related affairs in Japan.

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張思文 Joanne Chang

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SVP / Head of Commerce

A heavy YouTube and social media user with a passion for challenges, joined CAPSULE in 2018 and is currently CAPSULE's youngest VP, leading the Commerce department to collaborate with creators/content IPs, specializing in combining creativity and current trends. She has recently organized large-scale events for both of the world's leading VTuber, achieving outstanding results.

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唐逸敏 Tasha Tang

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VP/Communication and Accelerator

Previously worked for JS-Adways, AdAsia multinational media agency. After joining CAPSULE in 2019, she was responsible for front-end and back-end integration, launching various new businesses, AI technology research; from 2024 onwards, she is responsible for corporate communication and overseas IP new business development, accelerating the growth speed of each business.

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陳士弘 Sam Chen

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VP/Marketing and Creator Partnership

Fascinated by new media industry, specializing in social media marketing and media planning, he joined CAPSULE in 2020 to take charge of content marketing, and has been responsible for the annual projects development of thousands well-known international brands, as well as acheiving long-term partnerships with major platforms such as Google and Meta.

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郭玫伶 Lynn Kuo

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Content Marketing

Having worked in marketing and sales for start-up travel and event agency, she joined CAPSULE in the Creators Business and Operations Department and is now responsible for brand marketing across gaming, travel, FMCG, and beauty industries, planning precise marketing strategies for brands through her in-depth understanding of the creators.

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楊涵潔 Kiyo Yang

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Business Development

As a addicted gamer, familiar with domestic and international market trends and having worked in game trading and software development companies, she joined CAPSULE in 2020 and has helped develop all-around marketing strategies for well-known games, and is now stationed in Tokyo to take charge of a variety of new businesses such as animation and comics channels, VTuber, etc. and is committed to expanding overseas channels.

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吳捃蕙 Winnie Wu

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VP / Human Resources

Graduated from Shih Hsin University with a Bachelor's Degree in Social Psychology, has multiple experience in human resources and specializes in recruiting, employee relations and benefits. She joined CAPSULE in 2017 and has been dedicated to recruitment system building, and has successfully created a friendly workplace environment and built up CAPSULE's employer brand during the company's expansion.

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劉庭瑋 May Liu

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Finance

Graduated from the Department of Quantitative Finance at National Tsing Hua University. Joined in 2019 and worked in the finance department. Assisted in the implementation of the ERP system in 2020 to integrate internal financial processes and completed the establishment of subsidiary companies. Currently responsible for the financial management of CAPSULE Group and executing the IPO program of CAPSULE.

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王希武 Shawn Wang

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Creator Partnership

Joined CAPSULE in 2020, responsible for video content planning for million-subscriber creators and brand development. Currently leading the creator business department, hoping to leverage past experience and industry knowledge to bring diverse development opportunities and breakthrough growth for creators.

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陳奕融 Tommy Chen

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Global Content Marketing

Graduated from Loyola University Chicago with a Master's Degree in Integrated Marketing Communications, he has worked for foreign companies and is fluent in foreign languages. As a game enthusiast, he joined CAPSULE in 2021 and is in charge of developing marketing strategy for game brands. He has worked for many international brands to leverage their global marketing programs and help them to enter into different markets.

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楊子葳 Vivi Yang

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VP/Customer Experience

She has worked for a well-known travel group and start-up technology company, with experience in e-commerce, marketing and sales, she specializes in integrated marketing planning and project management, creating localization strategies for major creators/content IPs, devoting herself to providing the best experience for both fans and consumers.

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柯建樺 Ken Ko

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Content Marketing

Joined CAPSULE in 2020, mainly responsible for FMCG industry creator marketing planning, and with complete business qualifications. Skilled in integrating cross-departmental resources to create refreshing marketing proposals for brand customers and creating impressive content marketing cases.

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楊政碩 Eric Yang

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Engineering, Tech

As a frontend engineer and a YouTube user, Joined CAPSULE in 2020 and have been responsible for developing and building the official website, creator e-commerce website, and creator management tools. With technical expertise, Eric has become an indispensable force in the development of creator business.

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五阿彌一史 Kazushi Goami

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General Affairs

After working in the digital media business at Adways Japan, then having many years of experience in the general affairs of the Japanese textile trade industry, utilizing his comprehensive skills and understanding of different industries, he joined CAPSULE Japan in 2023 as a General Affairs Manager, serving as a bridge between CAPSULE Taiwan and Japan, he is also in charge of cross-departmental communication in the areas of finance, public relations, and human resources.

Independent Director & Consultant

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若月 賢一 Kenichi Wakatsuki

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PONY CANYON INC. Managing Director
Graduated from Keio University in Japan. Previously worked at Tokai Bank, Ltd. (now MUFG Bank, Ltd.) and Sony Pictures Entertainment Japan. Joined Fuji Television Network, Inc. in 2007, where he was involved in developing new business initiatives in domestic and international entertainment and e-commerce, as well as mergers and acquisitions of various scales. Appointed Executive Director of PONY CANYON INC. in June 2025; has served as an Independent Director of CAPSULE since July 2019.
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松永将幸 Masayuki Matsunaga

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FFG Venture Business Partners Co., Ltd.
Joined Accenture Japan Ltd. in 2010. In 2019, joined FFG Venture Business Partners Co., Ltd. Currently serves as an outside director for four companies, including CAPSULE, contributing to their growth. Appointed as an independent director of CAPSULE in March 2025.
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林柏宇 Paul Lin

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J.Sheon CPA Firm / Certified Practising Accountant
Current accountant at JSheon CPA Firm, former deputy manager at EY, familiar with accounting standards and regulatory policies. Also engaged in industry and management for many years, proficient in corporate governance, tax, finance, and investment planning. Joined CAPSULE as a consultant in 2018 to assist with financial planning for the company.
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