Featuring Four Popular VTubers in “VTuber Summer Fest 2025” — Limited-Edition Products Selling Fast!
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CAPSULE is proud to announce its role in supporting RHINOSHIELD, a smartphone accessory brand from Taiwan, in its promotional efforts in the Japanese market. We have planned and produced an IP collaboration with the popular VTuber production group hololive production, creating an effective outreach strategy to engage the Japanese fan community.
A Powerful Partnership: CAPSULE's Support and Strategy
The “VTuber Summer Fest 2025” collaboration marks the second edition, following last year’s successful partnership with VTuber Shishiro Botan. The seasonal collection is available for a limited time and includes smartphone cases, AquaStand Magnetic Bottles, and other exclusive items.
Leveraging its deep market knowledge in Taiwan, CAPSULE recommended “ hololive production” — a highly popular IP with a strong fan base in Japan — to RHINOSHIELD, helping the brand effectively reach its target audience. Beyond managing sales of the co-branded merchandise, we provided an end-to-end integrated marketing strategy, incorporating livestreams and social media promotions to strengthen brand recognition and boost purchase intent.
Highlights of the Collaboration
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Targeted IP Selection — Effectively Penetrating the Japanese Market
With deep insight into Japanese fan culture, CAPSULE identified hololive production as a perfect fit for RHINOSHIELD’s brand image, enabling the Taiwanese brand to build a closer connection with Japanese consumers.
- Strong Planning and Execution Capabilities
Building on the success of the previous collaboration, this year’s campaign involved more VTubers and over 10 new summer-themed designs. We also introduced exclusive bonus events to heighten fan anticipation and drive purchases.
- Unique Promotional Approach
We placed VTuber livestreams at the core of our promotional strategy, fostering positive emotional connections between fans, the brand, and the products. This approach also encouraged the creation of user-generated content (UGC), further amplifying the campaign’s reach.
【Event Details】
- Participating VTubers: Momosuzu Nene, Shishiro Botan, Mori Calliope, Ninomae Ina'nis
- Products: Impact-resistant smartphone cases for iPhone/Android, AquaStand Magnetic Bottles, and more.
- Sale Period: Until August 27, 2025 at 18:00 JST.
- For more information, please visit RHINOSHIELD's official channels:
- Website: https://rhinoshield.jp/
- Instagram: https://www.instagram.com/rhinoshield_jp
- X (formerly Twitter): https://twitter.com/RHINOSHIELD_JP
- Facebook: https://www.facebook.com/RhinoShieldJapan
- TikTok: https://www.tiktok.com/@rhinoshield_jp
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This collaboration is a strong example of how CAPSULE harnesses the power of Japan’s major IP fan communities to help overseas brands expand into new markets.
CAPSULE’s mission goes beyond facilitating IP co-branding campaigns — we focus on building long-term, strategic relationships between brands and fans. Whether you are a company seeking to enter the Asian or global market, or an IP brand exploring international opportunities, we welcome you to connect with us anytime.