CAPSULE organized by the "2024 Taiwan Lantern Festival in Tainan X hololive production" pop-up store officially opened on 2/24 (Sat), the opening attracted a large number of hololive fans, and the first sight of the stylized lanterns caused a lot of fans to discuss, let's take a look at the scene of what special installations and limited edition lanterns in!
10 cute VTuber styled lanterns
With the theme of the lantern festival, CAPSULE invited professional artists to draw cute versions of ten VTubers and turn them into traditional lanterns. The cross-cultural fusion of the ten VTuber lanterns has made many fans praise CAPSULE’s efforts and has also become one of the must-visit attractions of the event. In addition, there were lanterns with members' names written on them, so that fans could have a great time taking pictures of them.
Limited edition merchandises with the theme of Dragon Year
In addition to the cute version lanterns, there are also many first-ever merchandise items available for fans to purchase, including charms and the "Dragon Year limited edition shoulder doll," as well as fisherman's hats, T-shirts, laser coloring paper, mouse pads, and other items, allowing fans to satisfy themselves all at once.
Memorable Desserts / Drinks
In addition, CAPSULE also created exclusive meals and drinks for hololive VTubers, the most special one being the "dorayaki", where the cute version of the special pattern is branded on the dorayaki, and fans can also designate their favorite VTuber's cup and straw holder to take home as a collector after enjoying the meal!
CAPSULE has been working closely with popular VTuber agency hololive production since 2023, including cherry blossom season-themed cafes, Cheer UP pop-up store, and road running events, and this time, even with the Tainan City Government and the Tourism Bureau. CAPSULE utilizes its in-depth understanding of the local culture and IPs to create a unique experience by combining IPs and local elements with popular trends and combines IP with local elements by fashion trends to bring many different activity experiences.
In the future, CAPSULE will look to overseas business and continue to create more diversified business models!