With years of dedication to content marketing, CAPSULE has garnered numerous nominations in various advertising awards for its KOL marketing campaigns. The company is committed to tailoring marketing strategies that best suit the needs of its brand clients. This year, CAPSULE ventured into the realm of integrated marketing for the first time, presenting the "Double Richness, All Mine - Lipton Tea Au Lait New Product Launch" case. By leveraging the influence of online creators and social media engagement, coupled with cutting-edge immersive AR technology deployed in an offline pop-up store, CAPSULE secured the "Best Experience Technology Application" Bronze award at Digital Singularity Awards. This comprehensive marketing strategy has received professional recognition across the board.
CAPSULE's creation of the offline pop-up store "Tea Lab" for Lipton was designed to provide consumers with a "five-sense experiential marketing" journey. It marks Taiwan's first introduction of the latest AR technology, the "Tangible Table" in a marketing campaign. With fluid 3D screens creating audio-visual effects, visitors to the pop-up store could freely add tea and milk to their cups through real-time fluid interaction, with the silky texture of milk tea displayed on the large screen. This innovative interactive design attracted over 600,000 visitors within a span of two weeks, while also garnering significant media coverage.
Moreover, CAPSULE invited two YouTube creators with millions of subscribers, "HOOK" and “Ku," to serve as one-day store managers, significantly expanding the reach to potential consumers. The event generated over 13,400 mentions on social media, driving extensive discussions about the new product.
This case marked Lipton's first foray into "immersive experiential pop-up stores," breaking the consumers' preconceived notions about brand offline activities and creating a completely new form of environmental media. By packaging the core concept of "Double Richness, All Mine" in various creative angles both online and offline, the integrated channels surpassed 1.2 million exposures, leading to a sold-out status across retail channels!