As a core player in internet-driven content creation, CAPSULE has not only pioneered diverse monetization methods for content creators, VTubers, and anime across various platforms but has also served as a leading content marketing agency for numerous renowned brands, crafting top-tier KOL marketing strategies. On the occasion of CAPSULE's 10th anniversary, the company announced its acquisition of "SoNnector Media," a specialized KOL data analytics company. This strategic move aims to deepen expertise in KOL marketing, offering clients distinctive marketing strategies, expanding the realm of brand marketing, and looking forward to venturing into international markets!
CAPSULE has collaborated with over 800 clients across industries spanning gaming, F&B, beauty, technology, finance, and more, executing over 3,000 projects. In 2021, CAPSULE's work with "SuperAwesome x McDonald's" earned the 4A Creative Award "Best Influencer Marketing Award" Bronze. This year, their collaboration on "Lipton Tea Au Lait New Product Launch" secured the Digital Singularity Awards "Best Experience Technology Application" Bronze. These diverse case studies reflect CAPSULE's innovative strategies and recognized effectiveness. Apart from boasting a pool of over 50 collaborating creators, CAPSULE is also an official partner of major platforms like YouTube, Meta, and LINE. Recently, they expanded collaborations into IP partnerships, teaming up with popular Japanese VTuber groups to launch themed cafes. By continually innovating strategies, CAPSULE brings brands and IPs fresh marketing and revenue-generating avenues.
SoNnector Media specializes in KOL data analysis and has executed over 600 projects for various brands within five years of its establishment. Amber, CEO of SoNnector, highlights their approach: "We don't just execute 'KOL marketing based on existing perceptions.' Identifying real goal for clients and differentiation through data analysis is crucial. By using Martech tools, we gather consumer behavioral data, extending and amplifying the value of creator content effectively."
Driven by content and narratives, CAPSULE leverages its abundant creator resources and years of experience in assisting brands in international expansion efforts. Coupled with SoNnector's expertise in KOL data analysis, the collaboration aims to produce content that is both qualitative and quantitative, satisfying client needs and resonating with consumers, enhancing the brand's market share.
Through this acquisition, the robust business teams of CAPSULE and SoNnector will become the strongest partners for commercial development, providing creators with more professional services and offering more high-quality brand collaboration opportunities.
Regarding the acquisition, Amber, CEO of SoNnector, states, "Our long-term goal at SoNnector has always been to expand into overseas markets. However, achieving this requires various resources such as funding, talent, and technology. Therefore, partnering with CAPSULE is our primary strategy to achieve this goal."
Shusei Hanibuchi, Founder and CEO of CAPSULE, also adds, "CAPSULE's mission has always been to be the most professional global partner for brand clients and creators. With the combined resources and expertise of both parties, we can provide brands with comprehensive services." This reflects CAPSULE's purpose behind the acquisition plan. With deep insights into global markets and a team proficient in multiple languages, the CAPSULE team will continue to uphold its "Goal Driven" mission, strategizing global market development for brand clients and expanding its business scope worldwide, setting sights on international markets.