On March 25, CAPSULE successfully concluded the "Linkup Spring Day Gathering," a networking event designed to empower the creator community. The event featured representatives from Meta and YouTube, alongside Ben, the renowned adventure YouTuber behind the channel "Ben’s adventure" (融融歷險記). The seminar focused on strategic ad placement, traffic monetization, and sustaining creative energy.
Meta Shares Strategies for "Partnership Ads" and AI Innovation
To help creators navigate the advertising landscape on Meta platforms, the event featured Kristy, Client Solutions Director, and Sin, Strategic Partner Manager at Meta. They provided an in-depth breakdown of the "Partnership Ads" model, sharing essential management skills to maximize ROI and ad efficiency. Attendees also engaged in workshops to discover the potential of Meta AI, which can serve as a powerful tool for content creation.
YouTube Introduces the Future of Social Commerce with YouTube Shopping
YouTube’s Strategic Partner Manager, Castle, shared insights into the "YouTube Shopping" ecosystem by analyzing successful international case studies. A major highlight was the introduction of the affiliate program with Shopee, the leading e-commerce platform in Taiwan. CAPSULE provided attendees with priority access to activate YouTube Shopping, enabling them to immediately begin diversifying their revenue streams.
Benland’s Ben on Sustaining Creative Passion
The gathering also featured a keynote from senior creator Ben. Having traveled to over 70 countries—including some of the world's most remote regions—Ben shared his journey of maintaining passion for content creating. Additionally, he illustrated the balance between producing personal, high-quality content and building a sustainable income model that supports a creator’s ambitions.
Fostering a Culture of "Creators Helping Creators"
True to the "Linkup" spirit of mutual growth, the event concluded with a 60-minute networking session. This allowed creators to bridge the gap between fellow creators and platform representatives, enhancing the exchange of market insights and future collaborative possibilities. Creators engaged directly with partners from Meta, YouTube, and CAPSULE members to explore new directions for their content and business ventures.
CAPSULE is dedicated to empowering unrevealed internet-driven creativity. In our “Creator Linkup” community, we connect ambitious creators with resources, expertise, and networking opportunities needed to elevate their commercial value. CAPSULE remains committed to fostering a vibrant, professional ecosystem for the next generation of content creators.
For more information about Creator Linkup and future partnership opportunities, please visit our official website.
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