The CAPSULE collaboration project “Tainan Josh × KGI Bank – WBC Qualifier Livestream” has been awarded the Gold Award for Best Influencer Creative in the Influencer Marketing category.
By deeply understanding baseball fan culture, livestream dynamics, and brand objectives, CAPSULE helped KGI Bank break out of the typical financial brand bubble and deliver a breakthrough event marketing campaign. At the peak of national attention during the WBC (Taiwan vs. Spain), CAPSULE partnered with top baseball creator “Tainan Josh,” using his iconic “reverse predictor” meme as the creative anchor. Product integration became not an advertisement, but a highly anticipated part of the livestream experience.
The collaboration reframed the key benefit of the “KGI Dual-Currency Mileage Card”—NT$18 earns 1 mile—into a message fans could instantly relate to:“Earn miles now, fly to Japan next year, and cheer for Team Taiwan in person.”This emotional context made the financial product resonate authentically with baseball fans.
Throughout the livestream, Josh repeatedly highlighted the product benefits. Rather than showing resistance, viewers fueled the hype—chat messages like “Read the KGI line again!” and “Don’t stop!” sparked a viral wave of interaction. The meme even spread to international broadcasts, where commentators jokingly referred to him as the “Curse Guy,” pushing the topic beyond local audiences.
After the livestream, viewers posted their card application screenshots on Threads, driving organic word of mouth. User-generated content and media discussions surged across Dcard, Facebook, and YouTube, resulting in over 760,000 additional impressions for KGI Bank. The campaign achieved a triple win: content impact, community engagement, and commercial conversion.
CAPSULE goes beyond traditional influencer placement. By building narratives rooted in creator persona, fan culture, and content logic, we craft experiences that audiences actively participate in and willingly share. Through precise contextual storytelling, we turn product value into clear, intuitive reasons for consumer action, ensuring buzz translates into business results. From strategy, casting, and content planning to cross-platform execution and performance tracking, CAPSULE delivers integrated marketing that drives awareness, buzz, and measurable growth.
We welcome partnerships to create the next award-winning success story together. Let’s connect.