CAPSULE, an inbound tourism support company, planned and produced a tie-up promotional video targeting the Taiwanese market for Tourism Creation DMO Munakata (General Incorporated Association), featuring Taiwanese travel YouTuber "PonYo Foodie Show".
A long-form video of about 40 minutes covering a 2-day, 1-night trip to the World Heritage Site "Munakata Taisha", the Edo-period post town Akama-juku, and Oshima (Fukuoka Prefecture's largest remote island) was released on YouTube on September 10, 2026.
CAPSULE provided end-to-end support, from planning and creator selection to script/itinerary design, filming, and publishing. By showcasing unique travel highlights distinct from standard Fukuoka city sightseeing, the project aimed to introduce Munakata City as a new travel destination for Taiwanese tourists.
Designing a 2-Day, 1-Night Journey Connecting History to Remote Islands from a Taiwanese Traveler's Perspective
The selected creator was "PonYo Foodie Show" (105k subscribers as of October 2026), a YouTuber who introduces travel and cuisine across Japan to Taiwanese viewers.
For Taiwanese tourists, trips to Fukuoka typically revolve around dining and shopping within Fukuoka City. Therefore, this project set the theme as "a Fukuoka trip beyond just eating ramen and shopping downtown." We designed a 2-day, 1-night itinerary spanning from mainland Munakata City—located about an hour's drive from Fukuoka Airport—to its remote islands.
In crafting the itinerary, we focused on a narrative flow starting with learning about Munakata's history and its connection to the sea, leading seamlessly to shrines, post towns, and remote islands. Rather than presenting tourist spots individually, the goal was to deliver a travel story that answers "why visit Munakata."
From World Heritage Sites to Island Resorts: A 2-Day, 1-Night Trip Packed into a 40-Minute Video
The video highlights Munakata City's tourist attractions along the flow of a 2-day, 1-night trip.
Day 1 | Mainland History and Culture, Followed by a Ferry to Oshima
After learning about Munakata's maritime heritage and religious history at the "Umi no Michi Munakata Museum," the journey continued to the World Heritage Site "Munakata Taisha Hetsu-miya." Visiting Takamiya Saijo and the Shinhoukan Museum showcased how Munakata Taisha consists of three shrines: Hetsu-miya, Nakatsu-miya, and Okitsu-miya. Next, they strolled through Akama-juku, a post town retaining Edo-period charm, enjoying local food and drinks such as shaved ice and visiting Akama-kan and sake breweries (Katsuya Sake Brewery and Izu Honten).
In the evening, they took a ferry from Konominato Port to Oshima, Fukuoka's largest remote island. Staying at "Munakata Oshima Resort," the video introduced the special night experience unique to island stays, featuring ocean-view rooms and a dinner highlighting seafood from the Genkai Sea.
Day 2 | Exploring Oshima with the AI On-Demand Bus "Know-Route"
For getting around the island, they utilized the reservation-based AI on-demand bus service "Know-Route" (Noroute). They visited sights like the battery ruins (Windmill Lookout), Munakata Taisha Okitsu-miya Yobaijo, Yume no Sayoshima, and Munakata Taisha Nakatsu-miya, while also stopping by the island eatery "Kitchen KAIKYU".
The video description included Google Maps links for each spot, official Munakata tourism website links, the "Know-Route" app link, and hotel booking links, establishing a seamless path for viewers to plan their own trips immediately.
Reactions from Taiwanese Viewers: "I Had No Idea Fukuoka Had Remote Islands!"
Released on September 10, 2026, the video accumulated over 30,000 views within approximately one month. Commenters expressed surprise at discovering Munakata City and Oshima for the first time, with many stating they want to visit on their next trip to Fukuoka. Numerous comments specifically mentioned highlighted details like the shaved ice, resort service, and convenience of "Know-Route".
- "What an incredibly attractive itinerary! Makes me want to go to Fukuoka again!"
- "I had no idea Fukuoka had islands...! Looks like such a cool experience!"
- "Such a luxurious resort! Having staff attend to breakfast and dinner service sounds wonderful."
- "This bus service is super convenient! Amazing that it comes all the way to such remote locations."
Introducing Munakata City as a New Destination for Taiwanese Travelers
By leveraging a Taiwanese travel YouTuber's perspective and Traditional Chinese content, this initiative communicated Munakata's tourist resources and local lifestyle experiences to travel-minded audiences in Taiwan. It successfully established an opportunity for viewers to discover Munakata as a "next-visit destination" distinct from standard Fukuoka city itineraries.
In regional tourism promotion, designing information flow that leads from "Awareness → Interest → Visit Consideration" is crucial. Going forward, we plan to share video highlights on Instagram, Facebook, Threads, and other platforms to drive traffic to the full YouTube video. Additionally, by combining transport access info from Fukuoka City and sample itineraries, we aim to establish Munakata City as a go-to candidate for upcoming trips to Fukuoka.
CAPSULE will continue to support cross-border communication through influencer marketing and social media initiatives, helping Japanese regions and brands maximize their global value.
If you are considering influencer tie-ups in Taiwan or overseas markets, Traditional Chinese social media management, or tourism promotion for local governments/DMOs, please feel free to reach out to CAPSULE. Our staff with deep market expertise will provide comprehensive support from planning to execution.