Lexi Shih, CEO of CAPSULE TAIWAN, was invited to the Future Commerce Forum on June 20. The event focused on discussing communication strategies and choices in the information age.
Future Commerce is a media group under Business Next Media Corp., specializing in innovative business and technology issues. Business Next Media Corp. is renowned for its in-depth interviews with prominent industry figures, including Taiwan's former Digital Minister, Audrey Tang, and ASUS Chairman Jonney Shih. The forum, held every month, aims to help enterprises adapt to technological changes and current trends through discussions on various professional topics.
The topic of the June forum is "The difficulties of marketing in the information explosion era: how to connect with customers and build effective communication?" Lexi uses "KOL Creator Collaboration" as the theme, deeply analyzing how to utilize content marketing to leverage the critical influence of social media in an era when fan commerce is flourishing.
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In an era where information is overflowing, effectively communicating with customers and creating connections becomes increasingly challenging. In the lecture, Lexi pointed out: "In the age of fragmented communication, precise targeting and combining diverse content are the key factors to successfully breaking through different markets." Diverse content requires creators to have the freedom to exercise their creativity. Brands need the influence of creators, which comes from their fans, and the ones who understand the fans best are the creators themselves. Lexi smiled and said, "To find out how to balance brand requirements with creator creativity and achieve effective results, feel free to reach out to CAPSULE." Meanwhile, Lexi also suggested that brands should collect data on their creators to understand which creators are genuinely suited for the brand and to build their own exclusive 'social currency.'
With extensive experience collaborating with influencers and brands, Lexi uses CAPSULE's real-life examples to explain how to leverage precise marketing strategies to harness influencers' influence effectively and boost a brand's social presence. As a content marketing partner who understands the next generation best, CAPSULE will continue to create customized content integration marketing plans for brand clients and lead successful communication strategies in the future.