New way of game marketing! Garena Free Fire and Kouki launch a co-branded in-game item and voice package

CAPSULE's collaboration with well-knowned game client “Garena” has deepened the connection between creators and its game Free Fire, to co-brand with Taiwan's top tier game creator "Kouki" and launching limited in-game skateboarding items and voice package in the game, providing gamers with an all-round content marketing strategy to enhance the discussion of the game!

Materializing in-game items designed by Kouki + Voice package recording

In this collaboration between Free Fire and Kouki, he designed the game props for fans to collect in the game for a limited time and recorded exclusive voice packs, and CAPSULE team, based on the perspective of the fans and with the deep understanding of the creator, planned a series of voice package containing Kouki's various memories with fans, gained positive comments from fans. What's more special is that CAPSULE even made the skateboard props in the game into physical merchandise, which aroused the passion of all fans and players.

Kouki Live Streaming + Merchandise Lucky Draw Received a lot of positive feedbacks from gamers.

【Free Fire】我把阿神做到【我要活下去】遊戲裡😂全部免費送❤️在遊戲裡使用【阿神滑板】+【阿神語音包】超爽！Ft.油米飯 小果凍

In addition to launching the New Year's co-branded project, Kouki also started a live broadcast during the New Year's period to play Free Fire with fans, allowing them to experience the game effects during live broadcast. There is also a limited lucky draw event that gives away physical skateboard ornament to fans, which enhances brand favorability and social interaction, and reaches out to potential players.

With years of experience in content marketing for game clients, CAPSULE perfectly utilizes the characteristics of the creators to make creative marketing strategies different, attracting fans to download the game and increasing social discussion. CAPSULE also has the experience of creating exclusive merchandising for many creators, turning game virtual props into physical ornament, and providing clients with all-round content marketing integration services from strategic planning, KOL candidate suggestions, creative contents.