The annual Taiwan content industry extravaganza, the "AsiaHub New Media Summit," kicked off this week, welcoming CAPSULE TAIWAN CEO Lexi to share insights from the company's recent collaborations with two major Japanese VTuber agencies, "hololive production" and "NIJISANJI." Alongside INSIDE founder Fox, Ment Entertainment CEO Mos, and Senior Business Development Manager Bull from Japanese Yu-Bitada, Lexi delved deep into the latest buzzword in IP - "VTuber," as an invited domain expert, enlightening the public on global VTuber trends, behind-the-scenes insights, and diverse revenue models, shedding light on this hot topic!
This year's Asia New Media Summit delves into six major themes, including "International Content Trends," "Taiwanese Stream Accelerators," "Taiwanese X Hollywood," "Technology X Creativity," "Cross-Border X Breakout," and "Style-Oriented Generations," with over 60 domestic and international industry leaders sharing the latest trends to further propel Taiwan's content industry development.
In the segment titled "Fast and Strong New IP: The VTuber Economic Success Formula," Lexi not only introduced VTubers and their undeniable market scale but also brought forth numerous VTuber brand business cases, guiding attendees step by step into the world of VTubers. Lexi also mentioned, "No matter the industry, to tap into the next generation, VTuber is a trend worth paying attention to!" confirming VTuber's vast business opportunities in the future. Moonton shared its experience in cultivating VTubers from scratch, while Yu-Bitada showcased the practical application of AI technology, providing attendees with insights into the secrets of the VTuber industry, and deeply experiencing the powerful charm of the latest IP.
As pioneers influencing the next-generation entertainment, CAPSULE has embarked on close collaborations with two major Japanese VTuber agencies, "hololive production" and "NIJISANJI," launching themed joint cafes and collaborating with NIJISANJI to introduce the limited "iPass EasyCard," driving fans wild. In the future, CAPSULE will continue to deepen its cooperation opportunities with VTubers, bringing brand customers and fans more fresh perspectives through new trend topics.