The internationally renowned home appliance brand Philips, in order to communicate the diverse usage scenarios and product functions of its new product "Sonicare Electric Toothbrush" across various platforms, has enlisted representative figures to collaborate with YouTube creators to shoot commercial videos. Through daily usage scenes and dialogue, consumers can better imagine real usage scenarios and the corresponding product functions, thus enhancing the practical impact of the advertisements.
This time, Philips collaborated with "RICO," a YouTube creator under the CAPSULE with over 500,000 subscribers, who specializes in anime-inspired cooking, and “Chian," a lifestyle creator with nearly 300,000 subscribers, to produce commercial videos. These videos effectively communicate the importance of the Philips electric toothbrush in the lives of creators who frequently taste various cuisines and popular influencers who face the camera every day, significantly reaching potential consumer groups and boosting product sales. After the ads were released, comprehensive ad placements were implemented to ensure that more consumers across different platforms could see the product, thus increasing its visibility and discussion.
Through advertising collaborations with popular creators, Philips has brought greater exposure and fan attention to its new product "Sonicare Diamond Sonic Electric Toothbrush." From social media posts, it can be seen that many fans of RICO and Chian commented: "This is awesome, I really want to buy it!" and "Already bought!" receiving lots of praises from fans.
With years of accumulated insights into creators and rich experience in content marketing, CAPSULE finds the most suitable creator candidates for clients and reaches a more diverse potential audience by pairing different types of creators. This case of the Philips electric toothbrush breaks away from the traditional approach of using celebrities as brand ambassadors in advertisements, leveraging the connection between KOLs and their fans to achieve unimaginable collaboration benefits, resulting in a remarkable marketing success that satisfies clients, fans, and drives consumer purchases.
●Tech-An X Philips Sonicare Diamond Smart Toothbrush Advertisement Video: https://reurl.cc/lvR8G9 ●RICO X Philips Sonicare Diamond Smart Toothbrush Advertisement Video: https://reurl.cc/Q4900M