International tech brand Intel searches for the most famous local gamers and creators worldwide to form the Intel Gaming Alliance. Thus, they invited AshanKouki, the fourth most subscribed YouTuber in Taiwan and a high-profile figure in the gaming community with 3 million subscribers, to become the brand ambassador to promote Intel's brand and deepen the connection between Intel and consumers. They also vigorously promoted various gaming equipment with huge discounts during Intel Gamer Days to attract Taiwanese players to go crazy with the deals.
CAPSULE, with a deep understanding of the Taiwanese market and consumers, acted as the communication bridge between the brand and creators in this project. Also, is assisted in executing a series of online operations, utilizing the influencers' influence to fully promote Intel Gaming Alliance, including shooting AshanKouki's promotional image, interactive Q&A videos, and ad theme songs. CAPSULE also planned to advertise video materials to comprehensively enhance the discussion of Intel Gaming Alliance and further drive the number of people reached and actual sales of Intel Gamer Days. Additionally, Intel held a charity game live stream event, Intel Gaming World Relay, this year. AshanKouki and fans worked together to donate nearly NT$20,000 to four different charities, allowing fans to support the creators and give back to society at the same time.
AshanKouki's theme song ad, featuring a handsome look in a suit, has sparked enthusiastic discussion among fans, and has achieved an impressive record of more than 300,000 views so far! Furthermore, CAPSULE also invited other well-known Taiwanese gaming creators such as Xiao Guang, A-Qian, and Orange Rice to join AshanKouki's Minecraft team in a competition, generating intense sparks between creators and accumulating a total of 650,000 views. Their perfect teamwork also led them to win the Eastern Regional Championship in an international competition. CAPSULE uses a rich pool of creator resources to find the most suitable cooperation partner for the client according to the brand's tone and uses various combinations of creators to reach a more diverse audience, while meeting the needs of creators' fans, creating the most effective marketing strategy!