Meta announced the new-launch app "Threads" on July 6th, which has been extremely discussed by all internet users and has attracted various content creators to join in this new field, and the number of registrations account exceeded 10 million in just seven hours after public download began. As a long-term partner of Meta, CAPSULE’s creators Soya, SuperAwesome, Abby, Youjing and others have been featured right away to communicate with their fans! Let’s check out the unique feature of Threads!
What is Threads? How to use it?
Meta's brand new social platform, Threads, is a text-based app that allows users to share posts of up to 500 characters, and also allow to interact with each other through comments and repost, including post photos and video content. In addition, users can log in directly through their original Instagram account, and id, profile, and blue checkmark of their original account will be transferred to Threads directly, and they can also forward posts in Threads to Instagram posts or stories.
Replacing Instagram's visual-based mode, Threads allows users to try a new social usage mode by texts that goes beyond stereotype. Whether latest news, life moments, memes and even your whiny updates, or share your thoughts, organized informations completely which can be clearly conveyed through text are all the most suitable contents in Threads. No doubt that if you want to supplement your text content with images or videos, Threads also supports users to attach any photos or videos you want to share.
Go viral all around the world! Benefits from the initial algorithm bonus to reach more audience
Compared to a brand new platform, Threads is based on Meta's other existing platforms, and users can log in through their original Instagram accounts, making it more intuitive and user-friendly. This allowed Threads to sweep the world trend as fast as possible.
In addition to directly reaching the long-accumulated number of Instagram followers in Threads, creators are also able to reach more potential followers by joining Threads easily. In addition to benefits by the initial algorithm bonus, Meta also revealed that it will integrate decentralized platforms such as Mastodon in the future, allowing users to interact with cross-platform users in Threads, and will also have more opportunities to reach different types of audiences.
How will the Threads affect brand marketing / content marketing?
As a content marketing partner that fully-understand the new generation, CAPSULE has various resources of creators from different platforms and experiences of working with global brands in marketing field. We are looking forward to how many changes that Threads will bring in marketing industry, and also excited for new cases through Threads. Otherwise, how will these impressed contents will be show on Threads by creators and how to achieve the balance between brands and creators in collaborations to run out a brilliant marketing campaigns are also a highlight that we will keep looking for.
Let's check out what CAPSULE creators and IPs have shared on Threads, and looking forward to more creators and IPs join!
